INFOGRAPHICS – THE MAKING OF

Infographics are becoming a really popular way to explain what your business does in an interesting and effective manner. An infographic is a graphic based video that can incorporate text and/or voiceover for an easy to understand video that can explain/ inform or educate the viewer.

We produce infographics for our clients and decided that at Flashlight we should produce our own to explain what we do on a day to day basis.

To produce an infographic, the first step is to lay down the story you want to tell. Our producers came up with the script and worked with our graphic editor to come up with an interesting way to tell our story.

After our graphic editor had worked his magic we then went into the sound booth to record the voice-over. We wanted to show the boutique feel to Flashlight, so had our very own Production Manager, Sarah, be the voice of our infographic.

Sarah said “Recording the voice over was much more difficult than I thought. I had to change the tone and pronunciation of certain sentences and words to how I would usually say them to create a more impactful voice-over. I definitely have a greater appreciation of voice-over artists now.”

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After Sarah had her session learning to be an expert in voice-overs our sound designer, Pete from Wimbledon Sound, then added the final element, different layers of sound, to the video. The finished product is now ready to view on our website.

If you are interested in making an infographic or would like more information, get in touch and have a chat to our resident expert, Sarah.

 

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