Making an exciting and engaging video takes a lot more than just picking up a camera and pressing record. It’s all the effort behind the scenes that makes a video something special. With technology moving on in leaps and bounds, video is becoming more accessible and more important for SME’s, “74% of all internet traffic…

  “As to when they want to watch it: that answer’s simple. Whenever. And on whatever device they want to. In many ways the viewer and the TV service are now both in the cloud”. (Viaccess and Orca) Three steps to make tomorrow’s vision a reality 1. Personalising the viewing experience Technology has generated new…

Flashlight TV prides itself in being able to showcase some of the world’s most luxurious and famous food and drink brands. When asked to produce video content for these brands, it is very important that you get it right because you could be their sole marketing strategy to help promote their products. We bring with…

“The battle of the century fights on and your living room is the front line”. (Source: CNBC News) In an ever-increasing dynamic world of channels, platforms, devices, and choice technology created a world where the television viewer is firmly in control. For the industry, such vast range of mediums increases the risk and opportunity thus…

Understanding what audiences want from video Understanding your audience is a paramount objective of producing any form of content. If you can’t engage with your readers or watchers, they mightn’t find what you’re talking about interesting. And, as you probably already know, that’s not what you want. Spend some time researching which demographics are interested…

Are Periscope and Meerkat changing the broadcasting industry? Many moons ago, producing video for others to watch remotely was something that required training – knowledge of how to operate complex camera equipment, all manner of leads and wires, and reliable editing software. Now however, following the advent of social media and the boom in personal…

6 tips to making successful corporate video Everyone wants the stuff they’re working on to be seen. Otherwise – what would be the point in creating it in the first place? We at Flashlight TV, of course, understand it’s not always that simple, and in light of that, we wanted to explore the best ways…

The importance of integrating video to a marketing strategy Getting the office excited about your ideas can be difficult if they can’t see the vision you’ve got in your mind’s eye. You can be the most enthusiastic presenter, but without a few visuals aides, your award-winning concept mightn’t be appreciated in full. The inclusion of…

Could you go on the run? Where would you hide? http://www.channel4.com/programmes/hunted/videos/all/hunted-trailer http://www.channel4.com/programmes/hunted/videos/all/hunted-trailer-2  

Budget  You don’t need a big budget to create an impactful video. With video becoming such an important marketing tool, it has become more accessible for businesses, small or large. Hiring a production company that understands what you want to achieve from the video is really important. Don’t be afraid to approach a production company with a…